Analysis of the Development Trend of China's Washing Machine Motor Industry in 2013

After several years of rapid growth and glory, the progress of China's washing machine industry has significantly slowed down since 2012, which has deeply affected motor manufacturers. However, in the segmented market of washing machine motors, variable frequency motors have emerged as a rising force and are becoming popular in the market. Major motor manufacturers have turned their attention to this field, but the numerous technological routes have made the decision-makers of motor manufacturers who have been in the industry for many years and have a keen insight into the industry's technological development trends feel "confused". The competitive landscape of the washing machine motor market makes people feel like they are "seeing flowers in the fog".
 

The overall market growth rate has declined
As the power source of washing machines, the market demand for motors is closely related to the overall production volume. According to data from the National Bureau of Statistics, influenced by the macroeconomic environment at home and abroad, the cumulative production of household washing machines reached 67.4153 million units in 2012, a year-on-year increase of 1.35%, a decrease of 10.16% from the same period last year, and the growth rate continued to narrow.
As a result, the year-on-year growth rate of sales of washing machine motors is also slowing down. Industry Online data shows that in 2012, the total sales of washing machine motors in China were 102 million units, a year-on-year increase of 4.3%, compared to a year-on-year increase of 14.5% in 2011. The production and sales data of Chinese washing machine motors in the first quarter of 2013 did not show any improvement, with washing machine motor companies achieving a production of 25.828 million units, a year-on-year increase of 2.9%; Achieved sales of 25.946 million units, a year-on-year increase of 3.2%; Among them, 17.388 million units were sold domestically, a year-on-year increase of 4.7%, and 8.558 million units were exported, a slight increase of 0.3% year-on-year. It is worth noting that a large part of the growth in industry data in the first quarter of 2013 was due to the lower production and sales data base of the same period last year. It is reported that the sales volume of washing machine motors in the first quarter of 2012 was 25.08 million units, a year-on-year increase of 6.8%.
In addition, the reporter learned from several mainstream motor companies such as Weiling and Sanjiang Group that since 2012, the production and sales of washing machine motors in these companies have been better than the industry average, but the growth rate has not been as significant as before.
According to the performance data of Weiling Electric, in 2012, Weiling washing machine motors sold 16.46 million units domestically and 16.841 million units abroad, with a total sales volume increase of 2.0% compared to the same period last year. However, the revenue of washing machine motors was HKD 3.17 billion, a year-on-year decrease of 5.65%. The main reason for this situation is the sluggish domestic market for washing machine motors, the significant decline in sales of related complete machine customers, and the overall price reduction of motors due to the decline in raw material prices.